What is Dynata Survey

What is Dynata Survey? Gain Valuable Consumer Insights

What is Dynata Survey? Dynata Survey is a well-established research company that has been providing valuable data and insights to businesses and organizations since 1940. With over 80 years of experience in the industry, Dynata has become a leader in first-party data collection and market research. The company, which is headquartered in Shelton, Connecticut in the United States, specializes in gathering consumer insights through a variety of methods including phone surveys, online panels, and data analytics.

Dynata employs techniques like tracking cookies and pixels to monitor people’s online behaviors and interests. They also conduct telephone and mail surveys to reach consumers more directly. By leveraging both online and offline techniques, Dynata can gather comprehensive data on consumer preferences, attitudes, and demographics. This allows them to assemble robust first-party data sets covering a diverse cross-section of consumers across many markets.

The insights and market research findings compiled by Dynata Survey are used by businesses, organizations, and advertising agencies to better understand their target audiences. Dynata’s clients rely on their data and analysis to optimize marketing campaigns, identify emerging trends, develop new products, and gain a competitive edge. With access to Dynata’s detailed consumer profiling information, companies can make smart, data-driven business decisions.

What is Dynata Survey?

Overall, Dynata Survey plays a critical role in powering the market research industry. Their use of innovative data collection strategies allows them to provide valuable real-world insights to customers across many industries. Dynata’s first-party consumer data offers businesses an accurate, in-depth view of their customers’ preferences and behaviors.

History of Dynata Survey

Dynata Survey has been around in some form since 1999. The company was originally known as Survey Sampling International and was founded by Tom Danbury and Andrew Ellis. In 2017, the company was acquired by HGGC, a private equity firm, and was later rebranded as Dynata Survey.

How does Dynata Survey work?

The Survey collects data through phone calls and online tracking. The company uses this data to conduct market research and provide insights on market trends to its customers. Dynata Survey also offers a suite of services for insights, activation, and measurement across the entire marketing journey.

Benefits of using Dynata Survey

This Survey is a leading research company that has been providing first-party data and insights to businesses since 1940. Headquartered in Shelton, Connecticut, Dynata uses phone, mail, and online surveys to gather comprehensive consumer information.

  • This Survey provides businesses with fully permissioned first-party data encompassing billions of verified data points.
  • In a post-cookie world, first-party data is critical for maintaining a holistic understanding of customers and their preferences.
  • Dynata has the highest-quality data in the industry, delivering diverse consumer profiles, business professionals, and hard-to-reach audiences.
  • Participants are vetted and verified – real people providing real opinions.

By leveraging both online and offline techniques, Dynata can assemble robust first-party data on consumer attitudes, demographics, and preferences. This allows them to deliver valuable insights that clients rely on to optimize marketing, identify trends, develop products, and gain a competitive edge.

With over 80 years of experience, Dynata has become a trusted leader in market research. Their innovative data collection and detailed consumer profiling empower businesses to make smart, data-driven decisions. Dynata’s accurate, in-depth view of target audiences through first-party data provides key customer insights in a post-cookie world.

How to use Dynata Survey?

Using the Survey to gather consumer insights is a straightforward process. First, you would visit their website dynata.com and create an account by providing some basic information about yourself and your company. After setting up your account, you gain access to Dynata’s online survey platform where you can begin building customized surveys targeted to your audience.

The Dynata platform offers extensive survey customization with options to add different types of questions, formatting, logic, images/videos, and more. You can craft surveys that will resonate with your specific respondent groups. Once your survey is designed, Dynata leverages their access to over 60 million consumers worldwide to send your survey to the precise demographics you want to target.

As responses start coming in, Dynata’s system analyzes the data in real-time. You can use their online dashboard to view results, monitor response rates, and extract key insights. Dynata also provides tools to filter, segment, and cross-tabulate your data to uncover deeper findings. Additionally, you can export the raw data for further statistical analysis.

Overall, the process of using this Survey involves signing up for an account, designing effective surveys, targeting your audience, and leveraging Dynata’s platform to collect and analyze high-quality data. With access to their global consumer panel and easy-to-use platform, you can gain valuable first-party insights to drive business success.

Dynata Survey vs. other survey platforms

Dynata Survey is one of the largest first-party data providers in the world. Other survey platforms like SurveyMonkey and Qualtrics offer similar services, but they do not have the same reach as this Survey.

Dynata Survey pricing

Survey offers a range of pricing options depending on your needs. You can contact their sales team to get a quote.

Dynata Survey customer support

Survey offers customer support through email and phone. They also have a knowledge base on their website that provides answers to frequently asked questions.

Dynata Survey reviews

The Survey has received positive reviews from customers. Customers have praised the company for its high-quality data and excellent customer service.


Dynata Survey is a research company that provides businesses and organizations with first-party data. The company collects data through phone calls and online tracking to conduct market research and provide insights on market trends to its customers. Dynata Survey offers a suite of services for insights, activation, and measurement across the entire marketing journey. If you are looking for high-quality data to inform your business decisions, this Survey is an excellent choice.


Is Dynata a legit company?

Yes, Dynata is a legitimate research company that provides first-party data to businesses and organizations. The company has been around since 1940 and is headquartered in Shelton, Connecticut, United States.

What kind of data does Dynata collect?

Dynata collects first-party data from nearly 70 million consumers and business professionals, fully permissioned with billions of verified data points. The company collects data through phone calls and online tracking to conduct market research and provide insights on market trends to its customers.

How do I get Dynata to stop calling?

If you want to stop receiving calls from Dynata, you can ask them to remove your phone number from their database. You can also add your phone number to the National Do Not Call Registry to stop receiving telemarketing calls from all companies, including Dynata.

What companies use Dynata?

Dynata provides first-party data to thousands of companies globally. Some of the companies that use Dynata include Microsoft, Google, Amazon, and Coca-Cola.

How do I get started with Dynata Survey?

Getting started is easy – just visit dynata.com, create an account, and begin building your customized surveys. Dynata will deploy your surveys and provide tools to analyze the results.

What methods does Dynata use to collect consumer data?

Dynata uses phone, mail, email, and online survey techniques to gather insights from over 60 million consumers worldwide. This allows robust, first-party data collection.

What types of businesses use Dynata Survey?

All types of companies across many industries use Dynata to better understand their target audiences – from automotive to retail to pharmaceutical and more.

Is the data from Dynata Survey accurate and high-quality?

Yes, Dynata vets and verifies all respondents to ensure data accuracy. Their 80+ years of experience makes them a trusted leader in market research.

How much does it cost to use the Dynata survey platform?

Dynata offers flexible pricing models based on your survey needs and audience size. Contact their sales team for customized pricing.