Mailchimp Survey

Mailchimp Survey – Unlock Customer Insights from Feedbacks

Understanding your customer base is vital for making informed decisions that improve products, services and business performance. But gathering quality customer insights can be a tedious process without the right tools. That’s where Mailchimp Survey come in – providing businesses, marketers and organizations an easy yet powerful way to create, distribute and analyze custom surveys through the popular Mailchimp email marketing platform.

With Mailchimp Survey, users can streamline turning customer feedback into clear guidance. Avoid the complexities of traditional survey administration through Mailchimp’s intuitive drag and drop builder, seamless email distribution leveraging existing contacts, real-time response analytics, and easy team collaboration features purpose-built for activating insights.

This article will explore the key capabilities of Mailchimp Survey for simplifying online questionnaire creation, driving responses, evaluating feedback and effectively applying learnings. See why adding surveys is the perfect complement to Mailchimp’s existing email, automation and reporting functionality for richer customer intelligence.

Getting Started: Intuitive Online Mailchimp Survey Building

Mailchimp Surveys focuses on ease of use from the initial survey creation process. Accessible directly within user accounts alongside other Mailchimp tools, the survey builder launches with options to customize question types, formatting, branding and more through an intuitive drag-and-drop WYSWIG interface requiring no complex coding skills.

Users can structure effective questionnaires from scratch or optional templates covering common business use cases like market research, customer profiling, employee evaluations and event feedback. Customization options include:

  • Structure & Length: Add and arrange a variety of engaging question types
  • Appearance: Tailor color schemes, fonts, themes and branding
  • Conditional Logic: Change which questions are displayed based on previous responses
  • Randomization: Prevent order bias by randomizing answer choices

Additional analysis-aiding settings are available like response limits, required vs optional questions, and text analysis for open comments. Surveys can even be translated into dozens of languages to remove participation barriers.

But Mailchimp’s greatest distinction is its pre-existing access to business email and contact lists within user accounts. A configured survey can deploy to any audience segment with a single click to encourage responses. And contact database integration enables powerful segmentation of responses by subscriber attributes during analysis.

Alongside email distribution, online forms also generate public shareable links and embed codes for obtaining responses through websites, social media, chat apps and more. Each submission portal can display custom call-to-action imagery and messaging explaining the survey’s purpose.

Through customizable invitations, reminders, and thank you messages, driving on-going engagement is also supported based on initial response rates. Mailchimp suggests recommended promotional timing and content automatically to boost participation.

And permissions enable control over survey access and editing by roles like Viewer, Editor and Admin. Simple collaboration without impeding individual contributors.

In summary, Mailchimp User Surveys removes obstacles to building optimized questionnaires and connecting them to the right audiences digitally or offline. Now focus shifts to making sense of collected feedback in the next automated phase of the process.

Analyze Feedback Real-Time

Tracking and analyzing feedback has equal importance to gathering responses. Slow, complex reporting risks collected survey data lacking actionability before insights emerge.

Mailchimp automates turning submission data into visual guidance through real-time digestible analytics eliminating spreadsheet headaches. As completed survey forms accumulate, Mailchimp generates overviews on:

  • Response Volume: Total responses and response rates
  • Completion Metrics: Abandon points and average time spent
  • Answer Distributions: Charts and graphs for visual pattern spotting
  • Text Analysis: Word clouds detecting frequent terms in comments
  • Audience Segmentation: Filter all the above by email list groups

Summaries help gauge overall response momentum while detailed charts reveal trends in opinion, priorities, feature preference and more. Users see which questions evoked consensus vs divergence. Or determine if certain positions correlate across subscriber types.

Pre-configured printable reports containing selected visualizations also deliver insights through preferred channels like email and chat. Schedule delivery to revisit feedback daily, weekly or monthly without manual generation.

For deeper analysis, export raw data directly to preferred spreadsheet platforms. Share files across teams to encourage exploration of additional research questions through sorting, calculations, pivot tables and more.

And saved analysis settings like chart types, selected questions, and audience filters let users recreate consistent reporting views tailored for recurring needs in a single click.

Through automated visualization plus customizable reporting exports, Mailchimp Surveys eliminates barriers between collecting survey responses and activating guidance. Improve the customer experience, inform product decisions, guide campaigns and more based directly on target audience perspectives.

Activating Insights to Drive Impact

The true measure of any survey lies in its ability mobilize smarter decisions and impact. Without clear direction, even reliable customer insights risk being underutilized.

That’s why Mailchimp Surveys simplifies sharing response analytics through Team Access permissions allowing colleagues to self-serve report copies. No data gets siloed when audience feedback merits broader exposure.

Further, integration with additional Mailchimp suite applications like email and Landing Pages bridges the gap between gathering powerful consumer perspectives and operationalizing changes.

For example, surveys might identify dissatisfaction with a recent customer onboarding workflow. Easily drag-and-drop key charts straight from Mailchimp Surveys into a follow-up email campaign explaining improvements made based on feedback and priority areas still being addressed.

Or alternating positive and negative open-ended survey responses could be used to create a “Testimonial” landing page section that balances both praised and constructive areas. Demonstrate directly through customers’ own words how product opinions vary and improvements continue in response.

Thanks to native platform alignment, Mailchimp Surveys analysis can directly shape follow-up messages and content reinforcing the customer’s voice was heard, impact is being made, and experiences will continually improve based on their ongoing feedback.

The Value of Integrated Mailchimp Survey

In summary, Mailchimp Surveys eliminates the typical hurdles of gathering actionable customer feedback through:

  • Simplified Survey Building: No coding or design expertise needed to create polished, effective questionnaires leveraging templates and customization options
  • Seamless Distribution: Deploy to existing Mailchimp contact lists or generate shareable links for capturing responses across digital channels
  • Real-Time Automated Analytics: Measure response volume, completion, distributions and text analysis through dynamically updated reports
  • Customizable Insights: Tailor default chart visualizations, schedule email delivery or export raw data for unique analysis needs
  • Unified Platform Activation: Share insights across teams and leverage data within interconnected marketing apps like Email and Landing Pages to inform decisions and messaging

While priced surveys focus on expert questionnaire design, and basic free tools lack advanced reporting, only Mailchimp Surveys bridges ease of use with powerful analytics then enables seamless activation across an integrated marketing platform.

If tailored customer questionnaires and actionable response insights could transform your business performance, the time has come to add Mailchimp Surveys into your stack!

Sign up for a free Mailchimp account today to start creating your first survey and uncovering customer wisdom in minutes.


Don’t leave customer insights on the table. Leverage Mailchimp Surveys to easily build, deploy and evaluate custom questionnaires with existing contacts, then share key findings across your Mailchimp marketing suite. Sign up today to start optimizing experiences powered by meaningful feedback.


What customization options does the Mailchimp survey builder offer?

Users can add/arrange various interactive question types, tailor branding and themes, enable conditional logic to adapt based on responses, randomized answer orders, translate into different languages, and more.

How are Mailchimp surveys distributed?

Surveys easily deploy to existing Mailchimp email contact lists with one click. Public survey links and embed codes are also provided for obtaining responses via websites, social media posts and other digital channels.

What insights can Mailchimp survey analytics provide?

Automated reporting covers response volumes, completion rates, answer distribution analysis through digestible charts, text analysis of open comments, and custom segmentation by email list groups.

How can survey insights be activated across Mailchimp?

Key visualizations can be shared with teams for broader decision support or dragged directly into follow-up email campaigns and landing pages to inform improvements based on feedback.

Is there a cost to use Mailchimp Survey?

The survey tool comes bundled in all paid Mailchimp plans, while free accounts can send surveys to up to 1,000 contacts per month before upgrading — making powerful features easily affordable.

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